Part A: Selling a holiday in Sydney

Read about Maria.

How do you think she would answer the questions below?  Complete the survey for her.

Name Maria Gould
Age 45
Address Rockhampton, Qld
Occupation P/T Nurse
Family Structure Married, 3 children
Cultural Heritage Cypriot Australian
Religion Christian
Income Low

 LowHigh/Strongly
How much do the activities depicted in this advertisement appeal to you?
How strongly do the people in this poster reflect your identity as an Australian?
To what extent does the image represent the type of holiday you usually plan?
How effective is this advertisement in encouraging you to visit Sydney?